ya know, if i were a coffee drinker and i lived in new zealand, these stupid fuckers at Fagg's Coffee would be hearing from me...

"The word "straight" had been used to distinguish Fagg's Coffee from other more pretentious brands.

"We are straight forward ... what you see is what you get and it's common knowledge that there's quite a lot of coffees that take themselves extremely seriously," Mr Ford said."

*beep beep beep* back that truck up Mr. Ford....

ermmm, i call bullshit - ya can't have a name like Fagg's and then use words like straight without people making a homosexual connection....

makes ya wonder - what were they thinking when they came up with that billboard? either someone is totally naive/stupid (hard to think that's the case - more than one person had to work on that ad) or they're going with the "there's no such thing as bad publicity" approach - i mean, hey, they got a hell of a lot more advertising done for free when the newspapers and such picked up on it...