After seeing the new designs recently released by Big Dogs, I've sent them a letter:

I'm a long time customer, having enjoyed your t-shirts and boxer shorts for years. However, perusing the web site, I've noticed the new stuff seems to be a lot more negative - the parodies are funny, but some stuff just leaves me feeling uncomfortable.

Take, for instance, the Exit Only boxers - item 46016920 - is Big Dogs anti-gay? That's certainly the impression I get when I see items like this. Hey, I'm not one for anal sex myself, but seeing that design really bothered me - if your company is against homosexuals, I'd like you to tell me that specifically, and you will lose me (not to mention my friends and family) as a customer. If you're NOT against homosexuals (granted, anal sex isn't just for the gay boys, but that's certainly the impression one gets looking at that design - it feels specifically anti-gay) then I'd like to hear that as well.

Add in to the mix that I seem to see more and more of the hetereosexual innuendo in the T-shirts & Boxers (ie "Wax My Woody" and "I Want a Heine") and it seems like the new releases are less mature and not as clever as they've been in the past - going with crude, base humor to make a quick buck.

And what's with all the fart humor in the new designs for boxers? Yeah, one or two different designs are cute, but when that's most of what you offer in your new releases, you're cutting out a lot of potential customers.

Please respond to this email and let me know your corporate policies regarding gays and lesbians. I will no longer make purchases for myself or friends & family nor will I recommend products from your company until I hear from you.

Thanks for your consideration.

Lori Beth